Primary packaging

Primary packaging is the packaging in direct contact with the product itself and is sometimes referred to as a consumer unit. The main purpose of primary packaging is to contain, protect and/or preserve the finished product, particularly against contamination. This is the first layer containing the finished product, such as a plastic pouch holding whole-grain cereal or the cardboard box containing the pouch of cereal. This type of packaging is often intended for the end user or consumer. In addition to making it easier for consumers to handle products, it makes the products look more appealing and can be used for communication purposes to convey printed information about the products to consumers.